Creating the global brand story and tagline for Uniqlo.
Made for all
Made for all body shapes
Made for all ethnicities
Made for All New Yorkers.
Uniqlo is a Japanese brand that believes that good quality clothing should be available to people of all social, cultural and financial backgrounds. I worked closely with Uniqlo Tokyo to translate their core mission and brand promise into what became the Made for All tagline and global manifesto, used by Uniqlo's network of agencies.
video credit: Michael Ferrare and Yutaka Tsujino. Creative partner: Thomas Hayo