About 

After a brief and bungling stint as a professional footballer in Australia, I embarked on a journey in advertising that would take me from Singapore to London, Shanghai to Sydney and finally NYC, where I now reside.

I’ve worked with the wonderful Sir John Hegarty on Levi’s, won twelve Cannes Lions and a ‘Titanium’ creating an imaginary airline for Unilever, and helped make an unknown tequila brand so alluring, it was acquired by Diageo just twelve months later.

In addition to being obsessed with craft and copy, I’m passionate about creativity as a force for good, which you can read about in my book, Beautiful Economics: A Guide to Gentle World Domination.

Finally, I love design. I’ve taught Strategic Design Management at Parsons School of Design and studied Exhibition Design at the Pratt Institute.